Even 20 years after my first exhibition, I am still searching for the perfect presentation for my pictures. With my first exhibition, it was simple: we enlarged the analogue black-and-white prints ourselves in the darkroom, and bevelled passe-partouts and Nielsen frames were the classic accompaniment. Since I started working digitally, I have tried out different variations of print, material and presentation – the question of sustainability in particular is something that preoccupies me time and again. (more on this in the blog post: How Can Art be Sustainable?)

For my last exhibition, I gave printing on canvas a try and was pleasantly surprised. So much so that I’ve been planning to do a test run with a limited-edition canvas ever since. “Affordable art” that you can hang directly on the wall. But which motif would be suitable for this?

How to Find a Crowd Favourite?

In Screenshot von Instagram Analytics für den Account von Jennifer Scales @landscapeinmotion. Links oben ist der Beitrag mit dem Bild "Sturmhimmel" zu sehen,die Zahlen weisen darauf hin, dass der Beitrag deutlich mehr "likes" erhalten hat als andere.

I mainly use Instagram to share my new pictures and thoughts with the world and to exchange ideas with other artists. I gave up on the idea of selling art on Instagram a long time ago. Although I believe it is entirely possible, it is a full-time job that I would rather do without. This also means that I don’t regularly evaluate the success of posts – but sometimes I do look at the data.
At the beginning of July, for example, I looked at which post from the first half of 2023 was the most popular. And lo and behold: there is a clear winner! The post with the most likes, comments and the widest reach was one with a single image. Not one from my longer international trips, but a stormy spring scene taken from the Eurocity train between Bensheim and Augsburg.

Every storm passes

I can’t say exactly why the picture was so well received. Personally, I love pictures with a clear horizon, contrasting colours are known to attract the eye, the tree shadows are an exciting element and the geometric effects in the field are particularly beautiful in this shot. But I had another association with the image: the colours reminded me of the Ukrainian flag, which has been hanging outside in all weathers for a year. The anniversary of a war that many had thought impossible was only a few weeks ago when I took this photo. Perhaps the great response to this post came from the fact that others also made this connection – consciously or subconsciously.

In the hope that this storm will also pass, I will donate 10% of the sale price to UNICEF’s Ukraine relief fund to help children and families.

I will have the work produced in a limited edition of no more than 10 pieces in 60×90 cm format (only on request). The price for the edition print is 300 Euro plus shipping. 35 Euro will go to UNICEF (proof of donation will be provided with the picture and the certificate of authenticity).

Fotografie "Sturmhimmel" von Jennifer Scales an der Wand eines modern eingerichteten Wohnzimmers. Ein gelblich-grünes Feld in dem sich durch Bewegungseffekte Halbkreise abzeichen, ein verwischter Baum am Horizont und ein dunkelblauer Himmel mit Regenwolken.

If you are unsure how the picture would look on your wall:

Feel free to contact me. I can create a visualisation from a simple mobile phone photo that will magically place the picture in your living room!